Art Direction, Design, Illustration, & Motion Graphics
Food52
All Fired Up
All Fired Up was a Food52 campaign celebrating a curated group of ceramicists whose work embodies the artistry and personality of modern craft. Each maker received a dedicated spotlight across email and web, showcasing their studio, process, and signature pieces.
Using F52’s brand typefaces, I created a modular type lockup and paired that with pottery inspired shapes and warm, tactile visuals in order to position these ceramicists not just as vendors but as the inspiring creative forces behind the work.
Memorial Day Campaign
Memorial Day Sale creative designed for use across web, social, and email. We leaned into a bright, summer-forward vibe that nods to the spirit of Memorial Day. From backyard barbecues to time spent with friends, creating a warm, inviting look that tied the promotion to the start of summer.
Video Graphics
I was asked to reimagine Food52’s title cards and video overlays, creating a more dynamic and engaging visual direction.
Food52 was in the middle of a media-focused refresh, and under new leadership, the brand wanted to explore bolder, more modern video intros. The goal was to develop franchise-ready shows that resonated with a younger audience.
