Art Direction, Naming, Branding & Packaging Design

Evergreen Sun

            Evergreen Sun is a skin care brand focused on sun protection. It relies on a CDB infused formula to calm the skin after sun burn and has a slight green tint to balance out the red after being burned.

            The branding is inspired by the daze you feel after spending hours at the beach, with notes of green to represent the ingredients and blue and grey to represent the beach. The visual language is supported by grainy gradients and dingbat style symbols.

            In the logo mark, the E & G are interlocked to show strength, while the oval acts as a sort of ozone layer, protecting it from the sun behind. The logotype features a stretched lower-case e, signifying that your time in the sun can be elongated by using Evergreen Sun.